Is Ghost Blogging Taboo?
To blog or not to blog? Surely a question considered by many chief executives.
Michael Hyatt, CEO of Thomas Nelson Publishers, adamantly believes that chief executives ought not to ever blog unless they write every word of it.
Of course, that’s a decision for each chief executive to make. Given that some of the busiest CEOs of FORTUNE 100 companies have speeches written for them – with great involvement and scrutiny on their part – it’s not a far stretch for someone to assist with their blogs as well.
You can hire a ghost writer to write a book. You might even be able to hire someone to write an occasional op-ed piece or magazine article. Usually, no one will even know unless you choose to tell them.
But this is not true with blogs. It is especially not true with Twitter. If you try, you will be found out. Your readers will know and the word will spread. You will be considered a “poser,” someone pretending to be something they are not. And trust me, word will spread. In the end, you will do irreparable damage to your personal brand.
Read Hyatt’s complete post.